KLEINANZEIGEN IMMOBILIEN
VIDEO / PHOTOGRAPHY / CREATIVE DIRECTION
For Kleinanzeigen Immobilien, I was responsible for the creative concept and execution of a series of authentic testimonial videos and storytelling content that put real voices at the center.
The visual interpretations emphasize that authenticity and added value in the B2B sector are not optional extras, but essential factors for success.
MERCEDES BENZ LEASING
Photographer | CREATIVE DIRECTION
Commissioned to craft a global image portfolio for Mercedes-Benz Leasing that transcends cultural boundaries while maintaining the brand’s luxury positioning. The resulting collection balances aspirational lifestyle moments with premium services, establishing a cohesive visual ecosystem that reinforces the brand’s premium market position across all touchpoints worldwide.
METRO FS
PHOTOGRAPHY
By documenting genuine moments of culinary craftsmanship and real success stories from the gastronomy sector the imagery creates an authentic connection between the financial service provider METRO Financial Services and its target audience, reinforcing credibility through visual storytelling that resonates with industry professionals.
CAZAL EYEWEAR
PHOTOGRAPHY / SOCIAL MEDIA CONTENT
For CAZAL Eyewear, I created photographs that reinterpret the brand’s legendary heritage within Berlin’s vibrant street culture. With my camera, I immersed myself in the capital’s raw urban landscapes to capture the city’s authentic grit. The protagonists: not professional models, but real people with genuine style who embody CAZAL’s iconic DNA and bring it to life on Berlin’s streets – a visual homage to the deep connection between the brand and urban culture.
BMW GROUP
DIRECTOR | PRODUCER
Strategic fleet communication film highlighting innovation and executive appeal. The project coincided with the launch of the new BMW 5i Series, requiring meticulous orchestration of multiple shooting days with precise planning and seamless team coordination.
RE-SHIRT
PHOTOGRAPHY / CREATIVE DIRECTION / VIDEO
Concept and execution of a dynamic photo and video production for Re-Shirt, featuring a comprehensive visual strategy that led to a powerful brand film and fully optimized, cross-channel content. This impactful approach seamlessly integrated creative direction and photography expertise, elevating brand perception and driving audience engagement.
MITO
PHOTOGRAPHY
Lifestyle Brand Launch Campaign: Introducing the smart-food drink MITO, crafted through an authentic, everyday-inspired visual language. The photography portrays an active, healthy lifestyle, positioning MITO as the perfect companion for sports enthusiasts—from dedicated hobby athletes to elite ELF professionals.
SONO MOTORS
PHOTOGRAPHY / VIDEO / PRODUCING
Commissioned by the Munich-based startup Sono Motors, a series of press photos, Videos and Content for the YouTube Channel were produced. This comprehensive approach included both interview productions and vlog-style storytelling, effectively amplifying brand visibility and audience engagement.